A Magical Christmas transforms the holiday season into an immersive, high-energy celebration - blending festive tradition with meaningful brand exposure. As a Tree Sponsor, your business becomes a central part of the experience, driving engagement, visibility, and holiday joy in a way that resonates with the community.
A Magical Christmas ensures high visibility for sponsors through a multi-layered marketing strategy, spanning transit ads, social media campaigns, influencer partnerships, local promotions, and more.
Each day, we’ll spotlight 5 beautifully decorated trees on Instagram, celebrating the businesses behind them. These posts will be collaborative, meaning your business will be tagged and shared directly with our engaged, holiday-loving audience - boosting visibility, social presence, and strengthening brand alignment within the community.
This free event is possible because of valued sponsors like you, and we’re making sure the community knows it! Your business will be recognized in highly visible ways such as a full-length sponsorship display along the barricades on Burrard Street, ensuring exposure to 750K+ commuters and a dedicated ‘All Thanks to You…’ section on our website, ensuring digital visibility as well.
Tailored to your brand, a mischievous elf will bring festive on-brand chaos to your tree, ensuring guests interact in a fun, organic way. Whether through playful antics, surprising gestures, or guest-driven social media sharing, these elves spark attention, curiosity, and engagement with your business in a lighthearted and memorable way.
Your tree will be one of 20 featured stops on a guided adventure leading guests through the holiday forest and straight to Santa Claus himself. Through a series of interactive clues, targeted guests will find the hidden message related to your business within your branches while marking your logo on the event map, ensuring clear brand recognition.
Your business’s gift cards will be featured as prizes in the “Where’s Our Snowman?” activation, designed to draw guests into your store. Playful media posts and on-site announcements will encourage participation, increasing engagement with sponsor-branded trees. The first guest to find and return the Snowman will receive a gift card tailored to their demographic, ensuring a high likelihood of store visits and purchases. To boost excitement, we’ll also offer high-value prizes like Nintendo Switch, PlayStation, and Spa Days to enhance engagement.
These activations create meaningful touchpoints between your brand and engaged holiday shoppers, turning festive fun into tangible business impact.
Citywide awareness will be driven through transit advertising, radio spots, and press releases, ensuring broad exposure across Vancouver. Targeted digital outreach via social media ads and influencer collaborations will connect with key demographics where they are most active. As the event unfolds, community engagement will be boosted through organic buzz generated by our 50,000+ attendees in person.
With an additional estimated reach exceeding 2 million online, this initiative offers an incredible opportunity for businesses to enhance visibility, strengthen customer connections, and make a lasting impact throughout the holiday season.
Beyond the direct exposure and engagement your business receives, sponsorship helps create meaningful community connections that position your brand as a true local supporter. These special initiatives, made possible through your support, not only drive attendance and visibility but also bring holiday magic to the community.
On select days, guests will enjoy free community photo sessions with Santa. Instead of paying, families are encouraged to donate gently loved toys to bring holiday magic to children in need. Additionally, designated accessible time slots with reduced noise and no waiting in line will ensure all children can enjoy this festive experience.
Throughout the event, beloved community figures such as Dean Redman (Actor & Director) will gather to read classic holiday stories, fostering a sense of tradition and togetherness. These storytelling moments will help strengthen local connections, creating a tradition that can grow year after year.
Through your support, these initiatives bring joy to thousands while aligning your brand with cherished holiday traditions. Every guest participating in these activations and the larger event experience will engage in a space made possible by businesses like yours.
A tailored impact report will be shared, crafted to highlight the meaningful difference your support has made. It will feature a recap of the event’s success, with attendance numbers, your trees scavenger hunt completions, online reach and engagement, select photos capturing the festive spirit, and any notable media coverage. Beyond reflecting on this year’s success, we will share opportunities for the following years, ensuring that you remain part of the ongoing journey to spread joy and build tradition.
With high visibility, direct engagement, and lasting brand impact, this is more than just sponsorship - it’s a strategic holiday marketing opportunity.
We would love to welcome you as a tree sponsor. Please select 1 of the 3 options below and enter your email address and we can proceed accordingly. You can also reply directly to the email you received to confirm your interest, ask for further details, or schedule a conversation with our team.
Wherever you’re at in the process, we’re here to support you. Tree sponsorships are reserved now, with the $1800 payment and $200 in-kind not due until September.